BooRah is a review website dedicated to the food industry. Users can search for local restaurants, diners, cafes and other eateries to decide where they would like to go. The site currently serves many popular U.S. cities, including San Francisco, Denver, Seattle, Houston, Austin, San Diego, Miami, Atlanta, Boston, New York, Philadelphia, Phoenix, Las Vegas and Chicago as well as many others. The user can begin by searching for a restaurant name or type as well as a location. A state map is also available and lets the user see all listings in a city. Businesses receive “Rahs” and “Boos” in three areas: food, service and ambiance. Each listing includes the name and location along with reservation and contact details. Users can see the location’s overall rating percentage and all related reviews.Show more screenshots »
BooRah was acquired by Intuit in April of 2009. It is one of the lesser known restaurant-focused websites, but it has a lot to offer a curious visitor. The site covers a surprisingly large area in detail. Still, there are many cities and communities that haven’t even been touched by the application as of yet. BooRah is growing its reach regularly, so users can check back to see if their area has been added. The site recently added 14 new cities, including Pittsburgh, Charlotte, Minneapolis, Honolulu, Nashville, Portland and Spokane.
BooRah isn’t terribly original compared to other similar applications. There are already many sites, like Urban Spoon, that offer restaurant reviews and information. Still, the site manages to provide a number of locations and many cuisine options in its arsenal. The ability to browse by state is a nice touch, but hardly classifies as a new or original feature. Although BooRah can’t be considered a cutting edge application, it manages to offer just about everything a user could need when reviewing restaurants.
BooRah welcomes users with a playful design that starts with the red, black and white logo. The site favors a lighter color scheme, with hints of blue and teal against a pale background. Each feature and listing is organized and well-spaced so the user never feels crowded as they explore. The experience is not a challenging one, even for a novice computer user. Still, BooRah lacks something in the way of memorability and originality.
A new user can join the BooRah community by clicking the “Sign Up” link in the upper, right hand corner of the homepage. The link takes the user to the registration form which requires an email address, password, nickname and city and state location. Optional fields are available for first and last names. After submitting the form, the user is invited to begin browsing. The site requires email verification, but does not prevent the user from logging in before verification is complete.
BooRah is available to all users at no cost. There are no fees required to create an account or explore the reviews on the site. Free is really where BooRah should be priced considering the numerous alternatives out there that also offer a similar service for nothing. Charging a fee would on discourage users from coming back and sharing their experiences in local restaurants. All users receive access to all current features after registering.
BooRah is a handy review source for anyone who wants to visit local restaurants. The application covers a number of popular U.S. cities however some are not included (with no further information on when additional cities will be added). Users can share their experiences or see how others fared at the local restaurants they consider sampling. The site is best suited for those who live in or near the communities it already covers. The user should consult the city list before searching.